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MEYERS ASSOCIATES
Project Management & Operations Support
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Services Provided

Projects
Projects are temporary in that they have a defined beginning and end in time, and therefore defined scope and resources. It is not a routine operation, but a specific set of operations to produce a unique product, service or result.

Meyers-Associates defines, plans, organizes and manages various types and complexities of projects. We use industry recognized project management procedures and processes (PMI) and have significant experience in Market Research, New Product Introduction (NPI), Engineering Development and Product Launch projects.  Below are some of our project management services.

Market Research
Market research is an organized effort to gather information about target markets, customers or competition.

Product Development & Qualification Testing
Product engineering development is the process of designing and developing a device, assembly or system, including hardware and control software/firmware, that will be produced by a manufacturing process.

New Product Introduction (NPI)
New Product Introduction (NPI) is the complete process of bringing a product to market.

Product launch
Product launch is a process to build sales momentum.

Export Compliance
The Export Management and Compliance Program (EMCP) is mandatory for all companies exporting product or services.  A companies EMCP contributes to U.S. national security and nonproliferation priorities while protecting vital Company interests.

Operational Support
Operational support consists of ongoing efforts that traditionally were performed by internal company personnel.  Below are some of our operational support services.

Inbound Marketing & Outbound Marketing
Inbound marketing, sometimes referred to pull marketing, is the promoting of a company or cause through internet blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing which serve to bring customers to you. It differs from traditional outbound marketing i.e. push marketing) as it is based on attraction rather than promotion.

Outbound marketing is the traditional form of advertising, usually radio, TV or in print versions of trade journals/magazines. Even with growing popularity of internet marketing, traditional marketing, with relative inefficiency, can compliment your overall brand recognition and should be part of your overall campaign.

Sales & Distribution
Meyers Associates works with reputable sales representatives and distributors globally and throughout the United States.

Export Licensing & Logistics
We review each international purchase order for product export classification, handle all the necessary paperwork and Contract with the appropriate international freight operation.